Kuwait Overrun By Blackberry’s

I know this topic has been beaten to death, but is the only reason the Blackberry is so big in Kuwait due to the BBM? I cannot understand how a hardcore business smartphone can be so popular. With the same amount you pay for the Blackberry service you can add the data package from your provider and install all the instant messaging programs you want, and more. The iPhone at least is a multi-media monster. From applications, to games to the iPod itself. But beyond the BBM, what does the Blackberry provide to the non-business oriented Kuwaiti aged 16-35? I understand the users who are using background syncing for up to date analysis of say oil prices for example, or the stock markets, but other than that ? Any answers?